If you need help planning and implementing a communication program for your business or nonprofit organization, please contact me, Dean Schermerhorn, APR, MA, at Concise Communications.
With my Accreditation in Public Relations, I have demonstrated the knowledge, skills and abilities required to research, plan, implement and evaluate a strategic communications effort. With a strong commitment to ethical public relations practice, I can help you tell your story to the public that you want to reach. If you face a crisis, I can craft communication that places your message in the most positive light.
I have written everything from grants to technical writing to employee newsletters to Web content. In doing so I have demonstrated a facility for gathering complex information, organizing it and translating it into clear, concise communication that informs and motivates the reader.
I grew up in Portland, Oregon, and earned a Bachelor of Arts in history from Portland State University. After earning a Master of Arts in history from the University of California Santa Barbara, my career began with a publisher of history bibliography and reference works.
I progressed to editing for a pharmaceutical manufacturing trade magazine and then to internal policy and procedures communication for a leading California bank. That position provided an opportunity to grow into technical writing and project management, which I continued with Guess, the apparel manufacturer, and with Renown Health, then known as Washoe Medical Center.
As Communication Coordinator with Hometown Health, I found a position that suited my writing and editing skills, recognized my commitment to quality and earned the trust of senior leaders. Achievements at Hometown Health opened the door to advancement into the Renown Health Communications Department.
After years as an employee, I decided to set my own direction and run my own business. A client praised my ability to "research and tackle complex medical terminology and translate it into lay terms that are easily understood." (See Testimonials.) Learn more about my career in communication and read samples of my writing.